Lace Up To Save Lives
February 8th, 2010Some of the world’s most popular athletes have joined forces in the global fight against AIDS/HIV in Africa in the form of some pretty cool looking laces. Nike’s (RED) lace campaign aims to raise money for the fight against AIDS/HIV with the proceeds from limited edition laces. They only cost $4 and are available at stores or www.nike.com. 100% of the profit go to The Global Fund to Fight AIDS. Pretty cool!
Check out the campaign vid:
