Nike+ Running

Is the Nike+ running site a lost cause? Having recently run two popular Nike races, I know time and money is most likely to be spent elsewhere (I also don’t have much of an idea as to how significant “running” is among all the sports that Nike covers). They recently re-released the Nikerunning site to have more of a social networking feel. That is to say, you can add friends who are also Nike+ users, create challenges, send each other messages, etc.

If the site was less flashy (ie Adobe Flash) and easier to navigate through, I would be likely to visit it more often. But because the UX is highly lacking (took me 2 days to figure out how to search for friends and your user profile isn’t public – people can’t add you if all they have is your Nike+ user name) and I only know a handful of other runners who consistently train with Nike+ … I would say I visit this site about once every two weeks. Probably spend 5 minutes on it.