Lace Up To Save Lives

Some of the world’s most popular athletes have joined forces in the global fight against AIDS/HIV in Africa in the form of some pretty cool looking laces. Nike’s (RED) lace campaign aims to raise money for the fight against AIDS/HIV with the proceeds from limited edition laces. They only cost $4 and are available at stores or www.nike.com. 100% of the profit go to The Global Fund to Fight AIDS. Pretty cool!

Check out the campaign vid:

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This entry was posted by Carmen on Monday, February 8th, 2010 at 8:40 PM. It is filed under XYZ. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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